Per ESPN, Big Baller Brand Challenge, a series of five "friendly" games in an effort to get the brothers extensive playing time.
The team also announced it will show each of the games on Facebook.
"When you come out and they change it just for the Balls," LaVar Ball told ESPN. "You know it's real."
"This is a great thing for everybody," he added. "I'm excited for the fact they named something after the Big Baller Brand. Brings exposure to our brand and also gives us quality basketball. People back home get to watch it."